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8 Pillars. 83 Playbooks. Preview Any Title Below.
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Start Here
Two ways to use this library — follow the 7-step path end-to-end, or jump straight to the pillar that fixes your current bottleneck.
Work With The Team
Direct consulting and implementation engagements for ecom operators who’ve outgrown DIY. Vault subscribers get priority booking and 10% off the first engagement.
Mastermind Takeaways: Pricing, Bundling & Split Testing
Dense 2018 mastermind notes: Paulina Masson pricing, bundling, split testing, Nathan Hirsch hiring, Shelby intention marketing, Kevin King’s 7 hacks.
TikTok Shop Affiliate Playbook
Complete TikTok Shop affiliate playbook — setup, outreach, content guidelines, compliance, scaling.
The PACE Framework (Scott Voelker)
The PACE framework (Preparation, Attention, Cultivation, Expansion) for building a defensible, brand-first Amazon business.
Ryan Daniel Moran’s Business Sniff Test
Short notes on audience-building and 3-question business sniff test (leads, sales process, AOV).
Running Google Ads Direct to Amazon
Travis Zigler’s end-to-end: keyword research, ChatGPT blog, attribution link, Shopify publish, Google Ads build, tracking sheet.
Driving Amazon Attribution Traffic from a Blog Post
Detailed walkthrough for Google Search campaigns targeting a blog post with phrase/exact keywords and ChatGPT prompts.
How to Create an Amazon Attribution Link
Quick SOP for generating an Amazon Attribution tracking link.
Blog-to-Amazon Funnel: Overview
Overview of the blog-to-Amazon funnel: keyword research, AI-assisted blog content, Amazon Attribution links, Google Ads, retargeting, email capture.
Amazon Image Storyboard Best Practices
Detailed 6-image Amazon storyboard framework with specs, headlines, subheads, bullet-point prompts, camera-angle guide.
Amazon Repricing Tools Compared
Comparison of 6 Amazon repricing tools (Automate Pricing, Profasee, Seller Snap, PPP, ChannelMAX, Repricer).
Amazon Product Launch Checklist
End-to-end Amazon product launch checklist from supplier sourcing through 10 reviews.
Amazon PPC Playbook
Comprehensive PPC playbook — 5 starting rules, keyword research, 7-step listing optimization, bulk bid optimization, TACOS targets, weekly cadence.
Amazon PPC: Bid Laddering & Margin Math
Cherle Yvette’s Amazon PPC playbook: SKAGs, bid-for-rank laddering, tiered bidding, profit-margin math.
Amazon Listing Optimization Fundamentals
Listing optimization fundamentals — title rules (80 char, title case), bullet structure (benefit-then-feature,
Amazon Listing & Promotions Fundamentals
The Seller Central reports that should drive every listing and PPC decision, plus core promotion fundamentals.
Amazon Creator Connections SOP
Comprehensive SOP for Amazon Creator Connections — eligibility, campaign setup, creator vetting, incentives, tracking, best practices.
8 Steps to Product Success (Moran Framework)
Condensed framework: identify persona, build 100-person list, launch, get 100 reviews, hit 25 sales/day, build 100 ambassadors.
Why iOS14 Broke Pixel Attribution (And What to Do About It)
What changed in iOS14, why your Meta dashboard is now 30-50% guesswork, and the post-pixel attribution stack every operator should run.
Ugly Ads: Why Native-Looking Beats Polished
Short note on Barry Hott’s ‘ugly ads’ — low-effort native-looking ads that blend into feeds, 6 examples.
Compliant Facebook Ad Prompt Framework
A four-input prompt that generates Meta-policy-compliant Facebook ad copy in short, medium, and long versions for any ecom product.
The Ad Testing Methodology (Headlines → Images → Copy → LP)
Headline/image/copy testing methodology — test 100 headlines for CTR>4%, then 50 images, then 10 copy variants, then LP iterations.
Connecting Instagram in Meta Business Suite
3-step screenshot guide to connecting IG to Facebook Business Manager.
The Advertorial Playbook
Six proven advertorial formats with reusable templates and AI prompts — for Amazon external traffic, DTC pre-sell, and Meta/Google ad funnels.
Unique Mechanism Builder (Schwartz Framework)
Generate ten named, brandable Unique Mechanisms for a product using Eugene Schwartz’s framework — the move that lets you stop competing on price.
Tone-of-Voice Builder Questionnaire
Clean 20-question intake form for building a D2C brand’s tone-of-voice.
Tone of Voice Document Builder
Convert a short brand questionnaire into a full Tone of Voice document your team and AI tools can actually use.
Sample Brand Story (Reference Output)
Filled-out brand/ToV/product sample for fictional Kneed brand as reference template.
Ideal Customer Profile Builder
Turn raw forum threads and product reviews into a six-criteria ICP and a roleplay-ready customer avatar.
Psychological Hooks Swipe File
Swipe-file of hook templates organized by psychological trigger (loss aversion, social proof, FOMO, etc.) with platform tips.
Step-by-Step Branding Process for an Individual Product
9-step index/checklist of the branding+copy workflow (ToV, competitor scrape, ICP, unique mechanism, ad builder, advertorials, UGC).
UGC Video Production Playbook
How to actually produce UGC-style videos — gear, lighting, audio, talking-head structure, creator sourcing, briefs, approval, and whitelisting.
YouTube Shorts Strategy
Compiled notes on YouTube Shorts strategy — titles, watch time, hashtags, posting times, exploit/explore.
Video Ad Creative Principles
The visual and structural craft of video ads — hook, captions, length, pacing, native vs polished, and the ugly-works principle.
UGC Ad Script Prompt Framework
A four-input prompt that produces shootable, time-coded UGC ad scripts in three proven story styles (Problem-to-Solution, Enthusiastic Benefits, Transformation Testimonial).
The Social Posting Trigger Framework
An event-triggered framework for what to post and when — replaces the broken “30-day calendar” approach with a trigger-based 90-day rolling map.
Real Social Media Strategy for Ecom Brands
The Vault’s contrarian POV on social — stop posting for the sake of posting, run promos every 6 weeks, and let influencers do the heavy lifting.
Social Marketing: Support, Don’t Replace
Opinionated stance: social should support (not replace) proven strategies, with 5-6 tactics.
8 Frameworks for Short-Form Content
8 short-form content frameworks (BTS, use cases, problem/solution, testimonials, educational, comparison, unboxing, UGC) with prompts.
SEO Content Prompt
Well-structured system prompt for generating SEO-optimized content outlines with semantic keywords.
Long-Form YouTube Strategy for Ecom Brands
Why most ecom brands shouldn’t bother with YouTube — and how the brands that should approach it as a moat, not a posting habit.
Long-Form Sales Page Teardown
Teardown of long-form health sales page covering 9 persuasion mechanics (storytelling, authority, urgency, social proof, CTAs, risk reversal).
Instagram for Ecom: A POV-First Playbook
How to run Instagram for an ecom brand using the boostable-test, with surface-by-surface guidance for Feed, Stories, and Reels.
Facebook Group Lead Gen Playbook
7-step playbook for building FB Group around problem your product solves.
Brand Content Playbook Template
Fill-in template for brand content playbook (visuals, ToV, SEO, checklist), for uploading to custom GPT.
Blog Post Publishing Checklist
20-point checklist for blog publishing (headline, SEO, CTA, links, images, repurpose).
Blog Creation SOP
9-step SOP for producing SEO blog posts that drive Amazon velocity, with exact AI prompts, structure, Google Ads element extraction.
TikTok Organic Strategy for Ecom
How to run brand TikTok organic for an ecom company — UGC-first, sound-forward, creator-led — without falling for the daily-posting trap.
5-Day Sale SOP (Email + SMS + Site)
Comprehensive 5-day sale SOP: planning, offer setup, 7-email Klaviyo schedule, SMS, creative specs, site updates, launch, debrief.
Subscription Model Launch Playbook
When to add subscription, which platform to pick (Recharge vs Smartrr vs Skio vs Shopify native), how to price it, and how to market it without cannibalizing AOV.
SMS Strategy: Postscript vs Attentive vs Klaviyo SMS
When SMS beats email, which platform to choose, list-growth tactics, TCPA compliance, the 1-2/week cadence rule, and the 3 message types that convert.
LTV: Calculate It, Then Lift It
How to calculate ecom LTV (the right way — contribution margin, not revenue), the four levers that move it, and why it should drive your max CAC.
AI Prompt: Grow Your Email List
Fill-in-the-blanks AI prompt template for generating list-building strategies.
Klaviyo Account Audit Checklist
Clean Klaviyo audit checklist: owned marketing revenue %, campaign cadence, Big 3 flows (welcome/abandoned cart/browse abandonment), segments.
Email Best Practices for Ecom
Klaviyo engagement-segment sizing plus subject-line, A/B, and sending-infrastructure fundamentals.
Collecting Emails on a Landing Page
Step-by-step for OptiMonk/Hello Bar exit-intent popups with lead magnet, wiring into Klaviyo.
The Complete Klaviyo Flows Buildout
Full Klaviyo flows buildout (welcome, post-purchase, cart/browse abandon, educational) with copy, segments, timing.
Gamified Lead Magnet Ideas
Short list of gamification lead magnet ideas (lucky wheel, scratch-to-reveal, mystery bag).
The Vault Shopify Optimization Guide
Complete Shopify optimization guide: bottom-up page sequence (checkout, cart, product, collection, home, thank-you, testing) with microcopy + per-page checklists.
User Testing & Analytics Fundamentals
User-testing methodology (sample sizes, task design, demographic matching, 7 standard ecom test tasks) plus GA basics.
The Scale Funnel Blueprint
Strong course-grade notes: IAS formula, accelerator pedal (SLO/LTV/ROAS), funnel superstructure, offer/headline framework, FB Advantage+, cross-sell and bounce-back flows.
Product Page Optimization Checklist
The 5-image rule for product pages, plus where UGC video belongs in the carousel and other conversion-focused image guidance.
Home Page Optimization
Home page best practices (UVP top, prominent search, small logo, money-making nav only, labeled icons).
Category Page Optimization
6 best practices for ecom category pages (filters, sort-by-bestselling, badges, load-more, 3/row, visible prices).
The AEIOU Landing Page Method
AEIOU framework (Assurance, Emotion, Insurance, Offer, Unify) with examples.
The 12-Step Foolproof Sales Letter
A 12-step template for writing sales letters that systematically dismantle buying resistance and motivate action — for landing pages, advertorials, long-form ads, and email sequences.
Checkout & Cart Optimization Checklist
Checkout/cart optimization checklist (microcopy, disabling fields/popups, button placement, free-shipping threshold).
Social Cat Campaign Setup
Detailed SOP for setting up Social Cat campaign + ChatGPT prompt for influencer briefs.
Ongoing Influencer Campaign SOP
Broader ongoing-campaign SOP: matching, deliverables, product delivery, approval, tracking, budget.
Influencer & UGC Tools Comparison
Comparison: Social Cat, Archer Affiliates, Levanta, Helium10, Pearpop, Afluencer, Popular Pays, StackInfluence.
Influencer Collaboration Agreement (Template)
Clean influencer collaboration agreement template: scope, compensation, timeline, content rights, review.
Working With Influencers: Best Practices
7-point best-practices list for working with influencers (replacement policy, content guidance, fair deliverables, etc.).
Tools We Use (Curated Stack)
Grab-bag of ecom/Amazon tools (affiliate, image, AI, influencer, QR, podcast platforms) with thin annotation.
The RAPPEL Method of Prompting
Well-structured framework (Role, Action, Prime, Prompt, Evaluate, Learn) for AI prompting.
Product Questionnaire
Clean 16-question product intake questionnaire for listing/copy creation.
Product Info Template
Clean template structure for product info docs (name, tagline, USP, benefits, FAQs, SEO keywords).
Product Info Template for AI
Clean product-info template for feeding into any LLM — evergreen and useful.
Landing Page Swipe File
Curated LP swipe list (~15 brands: Montkush, Feals, Club Earlybird, Jawzrsize, Primal Queen, Arthrozene, Gundry, Dr. Marty, Chilly Goat, Reset Labs, Thirdzy, Auri, Essence of Argan, Aromatech, Scitiease, OsteoBlend, Cheech & Chong).
Home Page Swipe File
7 homepage swipe URLs (Organic Muscle, Good Protein, Osea Malibu, Earthling Co, Four Sigmatic, Wuffes, Mary Ruth).
Email Prompts Library
High-quality library of fill-in-the-blank prompts for 6 email types (campaigns, promo, newsletter, seasonal, launch, webinar).
Blog Post Prompt Chain (500-1000 words)
5-step sequential prompt chain for generating a blog post with product mentions.
Basics of Good Prompt Creation
Clear persona-tone-instructions-objective-feedback framework with full worked example.
Customer Survey Example: Ancient Nutrition
Transcription of Ancient Nutrition’s ‘I need your help!’ customer survey.
80/20 Pareto Analysis Prompt
A copy-paste prompt for surfacing 80/20 opportunities in any project, using five analytical lenses to spot high-impact activities.
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