Vault Marketing
The Vault
The operating playbook library for ecommerce and Amazon sellers
You don’t need another course. You need the actual playbook your competitors are running.
83 playbooks · 8 pillars · Updated quarterly
Sound familiar?
You've been here before
You bought the $997 course. You watched 4 modules. You took some notes. You meant to come back to it.
You signed up for the $49/mo membership. You logged in twice. You forgot the password.
You bookmarked 30 YouTube videos from “ecom gurus.” You watched 2.
It's not your fault. It's the format.
What ecommerce operators actually need isn’t more curriculum. It’s operating playbooks — the specific, current, run-it-on-Tuesday SOPs you reach for when you’re staring at a problem and need to fix it now.
The Vault is that.
What's inside
83 polished, current, ecom-specific playbooks across 8 pillars
01 · 17 docs
🛒 Amazon Seller OS
Listing optimization, PPC playbooks and bid laddering, launch checklists, Creator Connections, TikTok Shop, image storyboards. Everything you need to run a listing that converts and a PPC account that doesn’t bleed.
02 · 5 docs
📊 Paid Ads (Off-Amazon)
Google Ads to Amazon, the ad testing methodology that scales, compliant Facebook ad prompt frameworks, why iOS 14 broke pixel attribution — and the “ugly ads” philosophy outperforming polished creative right now.
03 · 8 docs
🎯 Brand, Voice & Copy
ICP builders. Tone-of-voice systems. The Schwartz unique-mechanism framework. The full Advertorial Playbook — six pre-sell formats with reusable AI prompts. Psychological hooks swipe file.
04 · 17 docs
📝 Content & SEO
Blog Creation SOP that drives Amazon velocity. Full social media and TikTok organic strategies. Long-form YouTube and Shorts frameworks. UGC video production playbooks. SEO content prompts that actually rank.
05 · 10 docs
📧 Email & SMS
The complete Klaviyo flows buildout. The 5-Day Sale SOP. SMS strategy. LTV: how to calculate it and lift it. The subscription model launch playbook. Email prompts library and Klaviyo audit checklist.
06 · 9 docs
🔁 Funnels & Conversion
The Vault Shopify Optimization Guide — the deepest piece in the library. The AEIOU landing page method. The 12-step sales letter framework. The Scale Funnel Blueprint. Product page optimization checklists.
07 · 5 docs
🤝 Influencers & UGC
Working with influencers playbook. Sample collaboration agreements. The full influencer tools comparison. Social Cat campaign setup and ongoing campaign SOPs.
08 · 12 docs
🛠 Tools, Templates & Swipe Files
The RAPPEL prompting method. Email prompts library. Product info templates. Landing and home page swipe files. The current operator’s tool stack.
Plus: a curated Start Here path for new subscribers and a master library hub that gets you to anything in two clicks.
Fit check
Who this is for
You'll get the most out of The Vault if you're:
- Running a Shopify, DTC, or Amazon brand doing somewhere between $50K and $25M/yr
- Past the “I have an idea” stage and into the “make this work better” stage
- Comfortable implementing operating playbooks yourself or with a small team
- Tired of theory and looking for the actual SOPs
You probably won't get value if you're:
- Pre-product or pre-revenue
- Looking for “secret hacks” — there aren't any here, just the work that consistently moves the needle
- Hoping for done-for-you services (that's a different offer)
The origin
Why this exists
I run multiple supplement brands. Over the years, I’ve accumulated, refined, and battle-tested the playbooks that actually work. Things I learned the hard way that I wish someone had handed me on day one.
I built The Vault for two reasons:
- To make it cheap and easy for ecom operators to get the playbooks instead of paying $5K–$50K to hire someone (or $1K for a course that won’t actually answer the question).
- Because it’s curated by an operator, not a guru. Every doc was written or rewritten because I needed it for an actual business. Nothing in the library is theory. If it didn’t drive a result for me or a client, it didn’t make the cut.
Curated means curated
What's NOT in The Vault
This matters as much as what is.
Anything that violates Amazon's Terms of Service.
No friends-and-family search-find-buy. No 100% off vouchers in exchange for reviews. No multi-account VPN tactics. These got real sellers suspended and they don’t belong in 2026.
Outdated platform tactics.
Pre-iOS14.5 audience stacking. ManyChat ebook funnels. Messenger ad delivery. All gone. The library is curated for what works now.
Generic content marketing advice.
Everything here is calibrated for ecom and Amazon sellers specifically. No “5 ways to grow your blog” fluff.
Made-up case studies.
When I show numbers, they’re real numbers from real businesses, anonymized only when client confidentiality requires it.
Pricing
Three ways to join. Same access to everything.
MONTHLY
$19
per month
Cancel anytime. The price of two coffees per month for the full operator’s library.
★ Best value
ANNUAL
$180
per year
Save $48 vs monthly. Pay once a year, forget about it.
LIFETIME
$350
one-time
Pay once. Access forever. Quarterly content refreshes included.
Limited offer · First 100 subscribers
Get 25% off the Lifetime plan — pay once, access forever.
Lifetime access drops from $350 to $262.50 — locked in permanently. No renewals, no price hikes. Ever. Use code FOUNDING100 at checkout.
✓
30-day money-back guarantee
If you join The Vault and within 30 days you decide it’s not for you, email me and I’ll refund every dollar. No forms, no friction. The library is either useful for your business or it isn’t — I don’t want your money if it isn’t.
Frequently asked
Questions, answered
Web-based reading inside The Vault. No PDF downloads, no video courses to watch. You read what you need, when you need it. Every doc has a clear summary at the top so you know in 30 seconds whether it’s the one you’re looking for.
Quarterly content refreshes — I update 5–10 docs every quarter, retire what’s gone stale, and publish 1–2 new pieces per pillar. Subscribers get an email when major updates ship.
Most of the playbooks are calibrated for physical-product ecommerce and Amazon sellers. Some pieces apply broadly to any DTC business. They will not serve you well if you’re pure SaaS, pure agency, or pure content-creator. Read the Start Here page free before subscribing — that’ll give you a clear sense of fit.
A single subscription is one login per subscriber. If you have a team of 3+, email me and we’ll work out a team plan.
Email me. Vault subscribers get the day-7 onboarding question that lets you ask directly. I read every reply and most subscribers’ questions either get answered personally or shape the next quarterly update.
We run a limited consulting practice alongside The Vault — see Work With The Team once you’re inside. Vault subscribers get priority booking and a 10% discount on first engagements.
The bottom line
Most ecom operators are drowning in information.
They have a hard drive full of $497 courses they didn’t finish. They have a YouTube watch-later list with 200 unread videos. They keep buying subscriptions to “membership communities” they log into twice.
The Vault is the opposite of that. A library of working playbooks. Searchable. Current. Specific. Cheap enough to be a no-brainer. Curated by an operator who actually runs the businesses these playbooks are for.
If that's what you've been looking for, you found it.
Need this implemented? Get help from our team →
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