Challenge

The founder, a fitness coach, certified health trainer, and content writer with nearly two decades of experience had spent years educating others on fitness, wellness, and lifestyle through his blogs and podcasts. With an established reputation and loyal audience, he decided to channel his expertise into something tangible: launching his own supplement brand that reflected his core philosophy of health and trust.

When he came to Mohaus, the mission was clear: to build a reputable, compliant, and high-performing brand from the ground up. But the journey came with two major challenges:

1. Amazon Policy & Compliance Challenges:

The supplement category on Amazon is among the most highly regulated and closely monitored. Our team had to navigate Amazon’s strict policies, address repeated violation warnings, and ensure full documentation and product compliance, from ingredient verification to packaging claims. Every listing, image, and keyword had to be strategically aligned with Amazon’s compliance standards to prevent account suspension while maintaining visibility and conversion potential.

2. Creating Problem-Solving, Descriptive Listings:

The second challenge was positioning the supplements as a genuine solution, not just another product. We had to craft SEO-optimized, descriptive listings that addressed real customer pain points like fatigue, recovery, performance, immunity and connected emotionally through the founder’s authentic voice. This involved a deep dive into keyword research, customer sentiment analysis, and competitor content breakdown to build listings that resonated, ranked, and converted.