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The Vault 15 resources

Filed under: Playbook

Curated resources, playbooks, and frameworks tagged Playbook — ready to put to work.

Showing 1–12 of 15 Playbook resources
Brand, Voice & Copy

The Advertorial Playbook

Six proven advertorial formats with reusable templates and AI prompts — for Amazon external traffic, DTC pre-sell, and Meta/Google ad funnels.

Influencers & UGC

Social Cat Campaign Setup

Detailed SOP for setting up Social Cat campaign + ChatGPT prompt for influencer briefs.

Content & SEO

UGC Video Production Playbook

How to actually produce UGC-style videos — gear, lighting, audio, talking-head structure, creator sourcing, briefs, approval, and whitelisting.

Email & SMS

5-Day Sale SOP (Email + SMS + Site)

Comprehensive 5-day sale SOP: planning, offer setup, 7-email Klaviyo schedule, SMS, creative specs, site updates, launch, debrief.

Paid Ads

Connecting Instagram in Meta Business Suite

3-step screenshot guide to connecting IG to Facebook Business Manager.

Content & SEO

TikTok Organic Strategy for Ecom

How to run brand TikTok organic for an ecom company — UGC-first, sound-forward, creator-led — without falling for the daily-posting trap.

Amazon Seller OS

Amazon Creator Connections SOP

Comprehensive SOP for Amazon Creator Connections — eligibility, campaign setup, creator vetting, incentives, tracking, best practices.

Amazon Seller OS

Amazon Product Launch Checklist

End-to-end Amazon product launch checklist from supplier sourcing through 10 reviews.

Amazon Seller OS

How to Create an Amazon Attribution Link

Quick SOP for generating an Amazon Attribution tracking link.

Amazon Seller OS

TikTok Shop Affiliate Playbook

Complete TikTok Shop affiliate playbook — setup, outreach, content guidelines, compliance, scaling.

Content & SEO

Blog Creation SOP

9-step SOP for producing SEO blog posts that drive Amazon velocity, with exact AI prompts, structure, Google Ads element extraction.

Content & SEO

Instagram for Ecom: A POV-First Playbook

How to run Instagram for an ecom brand using the boostable-test, with surface-by-surface guidance for Feed, Stories, and Reels.