Filed under: Guide
Curated resources, playbooks, and frameworks tagged Guide — ready to put to work.
Why iOS14 Broke Pixel Attribution (And What to Do About It)
What changed in iOS14, why your Meta dashboard is now 30-50% guesswork, and the post-pixel attribution stack every operator should run.
Start Here
Two ways to use this library — follow the 7-step path end-to-end, or jump straight to the pillar that fixes your current bottleneck.
Tools We Use (Curated Stack)
Grab-bag of ecom/Amazon tools (affiliate, image, AI, influencer, QR, podcast platforms) with thin annotation.
Mastermind Takeaways: Pricing, Bundling & Split Testing
Dense 2018 mastermind notes: Paulina Masson pricing, bundling, split testing, Nathan Hirsch hiring, Shelby intention marketing, Kevin King's 7 hacks.
Real Social Media Strategy for Ecom Brands
The Vault's contrarian POV on social — stop posting for the sake of posting, run promos every 6 weeks, and let influencers do the heavy lifting.
Social Marketing: Support, Don’t Replace
Opinionated stance: social should support (not replace) proven strategies, with 5-6 tactics.
Video Ad Creative Principles
The visual and structural craft of video ads — hook, captions, length, pacing, native vs polished, and the ugly-works principle.
YouTube Shorts Strategy
Compiled notes on YouTube Shorts strategy — titles, watch time, hashtags, posting times, exploit/explore.
Email Best Practices for Ecom
Klaviyo engagement-segment sizing plus subject-line, A/B, and sending-infrastructure fundamentals.
LTV: Calculate It, Then Lift It
How to calculate ecom LTV (the right way — contribution margin, not revenue), the four levers that move it, and why it should drive your max CAC.
SMS Strategy: Postscript vs Attentive vs Klaviyo SMS
When SMS beats email, which platform to choose, list-growth tactics, TCPA compliance, the 1-2/week cadence rule, and the 3 message types that convert.
The 12-Step Foolproof Sales Letter
A 12-step template for writing sales letters that systematically dismantle buying resistance and motivate action — for landing pages, advertorials, long-form ads, and email sequences.
