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Email & SMS

Mohaus Consulting  •  10 Articles

5-Day Sale SOP (Email + SMS + Site)

5-Day Sale SOP (Email + SMS + Site) What You'll Learn A 7-email Klaviyo schedule across 5 days that mixes whole-list launches…

Gamified Lead Magnet Ideas

Gamified Lead Magnet Ideas What You'll Learn Gamification formats worth testing for email capture (lucky wheel, scratch-to-reveal, mystery bag, giveaways) Where each…

The Complete Klaviyo Flows Buildout

The Complete Klaviyo Flows Buildout What You'll Learn The complete Klaviyo flow architecture — Welcome, Post-Purchase, Cart/Browse Abandonment, Educational Setup instructions, copy…

Collecting Emails on a Landing Page

Collecting Emails on a Landing Page What You'll Learn A 9-step setup for OptiMonk or Hello Bar exit-intent popups that capture emails…

Email Best Practices for Ecom

Email Best Practices for Ecom What You'll Learn Klaviyo engagement segment sizing — Engaged 30 (everything), 90 (monthly promos), 180 (twice/year), and…

Klaviyo Account Audit Checklist

Klaviyo Account Audit Checklist What You'll Learn The owned-marketing-revenue benchmark (20-30% of total revenue from Klaviyo = strong) The "Big 3" flow…

AI Prompt: Grow Your Email List

AI Prompt: Grow Your Email List What You'll Learn A fill-in-the-blanks AI prompt for generating list-building strategies tailored to your brand The…

LTV: Calculate It, Then Lift It

LTV: Calculate It, Then Lift It What You'll Learn The basic LTV formula — and the more useful version (contribution-margin LTV, not…

SMS Strategy: Postscript vs Attentive vs Klaviyo SMS

SMS Strategy: Postscript vs Attentive vs Klaviyo SMS What You'll Learn When SMS outperforms email — and when it underperforms Platform comparison:…

Subscription Model Launch Playbook

Subscription Model Launch Playbook What You'll Learn When you're ready for subscription (and when you're not) The two models — subscribe-and-save vs…