The Advertorial Playbook
BRAND, VOICE & COPY The Advertorial Playbook Dave Sherwin • July 26, 2026 • 6 min read What You'll Learn Why advertorials…
Step-by-Step Branding Process for an Individual Product
Step-by-Step Branding Process for an Individual Product What You'll Learn The 9-step branding workflow that turns a single product into a full…
Psychological Hooks Swipe File
Psychological Hooks Swipe File What You'll Learn A swipe file of hooks organized by psychological trigger — loss aversion, social proof, FOMO,…
Ideal Customer Profile Builder
Ideal Customer Profile Builder What You'll Learn A two-phase prompt — listening, then synthesis — that turns raw forum and review data…
Sample Brand Story (Reference Output)
Sample Brand Story (Reference Output) What You'll Learn A complete worked example of a filled-out brand brief — values, USP, target audience,…
Tone of Voice Document Builder
Tone of Voice Document Builder What You'll Learn A prompt that converts a 15-minute brand questionnaire into a copywriter-ready ToV document The…
Tone-of-Voice Builder Questionnaire
Tone-of-Voice Builder Questionnaire What You'll Learn The 20 questions that produce a usable ToV document instead of a generic one How to…
Unique Mechanism Builder (Schwartz Framework)
Unique Mechanism Builder (Schwartz Framework) What You'll Learn The Schwartz Unique Mechanism concept — why it's the single biggest lever in conversion…
