If you’re about to start your journey as an Amazon seller, congratulations you’re stepping into one of the world’s biggest eCommerce platforms. But before you hit that “Launch” button,
there are a few important things every beginner should know to build a strong foundation for
success.
Let’s walk through the five must-know things every new Amazon seller should understand
before launching their store.
1. Understand Your Market and Product Demand
Before you even list a product, make sure you truly understand the market you’re entering.
Many new sellers skip proper product research and that’s where most go wrong.</p
Use tools like Jungle Scout, Helium 10, or Keepa to analyze demand, competition, and pricing trends.
Focus on finding products that:
- Have consistent demand throughout the year
- Offer room for profit after Amazon fees
- Don’t face overly saturated competition
Related read: How to Do Amazon Product Research Like a Pro (Step-by-Step Guide)
2. Know the True Cost of Selling on Amazon
Amazon selling isn’t just about listing a product and collecting profit there are multiple hidden costs involved.
These include:
- Referral Fees: A percentage Amazon takes from each sale (Amazon Fee Schedule)
- FBA Fees: If you use Fulfillment by Amazon, you’ll pay storage, packing, and shipping fees (FBA Calculator)
- Advertising Costs: Running PPC campaigns to increase visibility (Amazon Advertising Guide)
Before launching, calculate your total cost per product including production, shipping, and fees. This helps you set a price that keeps your business profitable.
Related read: Complete Guide to Amazon FBA Fees and Profit Calculation.
3. Optimize Your Product Listing Like a Pro
Your product listing is your digital storefront. If it’s not optimized, you’ll struggle to attract and convert customers.
Here’s what to focus on:
- Title: Use relevant keywords while keeping it clear and readable
- Images: Upload high-quality photos showing different angles and product use
- Description & Bullet Points: Highlight benefits, not just features
- SEO Optimization: Use keywords customers actually search for
Use tools like Amazon Listing Quality Dashboard or Helium 10 Scribbles Tool to improve
your listings.
Related read: Amazon SEO Guide: How to Rank Higher in 2025
4. Reviews and Ratings Matter
In the world of Amazon, reviews are your reputation. Most customers won’t buy a product without seeing social proof.
When you launch, focus on generating your first 10–20 reviews organically by:
- Providing top-notch customer service
- Following up with polite, non-spammy review requests
- Offering quality packaging and delivering on your promises
Avoid fake or incentivized reviews Amazon’s algorithm can easily detect and penalize that. You can use tools like FeedbackWhiz or Jungle Scout Review Automation to manage this
process ethically.
Related read: How to Get Your First Amazon Reviews the Right Way
5. Be Ready to Learn, Adjust, and Scale
Amazon is constantly evolving from algorithm updates to changing fee structures. What
works today might not work tomorrow.
Stay flexible and willing to adapt.
Monitor your:
- Sales metrics and conversion rates
- Advertising performance
- Customer feedback and returns
Once you find what’s working, scale strategically and don’t rush. Successful sellers test, learn, and then grow.
Related read: Scaling Your Amazon Business: Smart Growth Strategies for 2025
Launching your first product on Amazon can feel overwhelming, but with the right foundation, it’s absolutely achievable.
Focus on research, understand your costs, optimize your listings, build genuine reviews, and stay adaptable and you’ll be on your way to long-term success.